Local Flower and Herb 
Logo and Brand Identity

In 2024, Claire Loon Baldwin collaborated with Local Flower and Herb, a small-scale cut flower farm in Northwest Arkansas, to create a brand identity reflective of its organic and regenerative philosophy. The farm serves as a destination for horticultural therapy, homeschool groups, and small community gatherings, and its branding needed to capture its organic aesthetic and classic aesthetic.

Claire conducted market research and worked closely with the client to balance their vision, while tailoring the scope of the project to the family farm's scale and budget. Through mood boards, concept discussions, and iterative feedback, she developed a logo that is both detailed and earthy, yet graphic enough for a wide range of applications, from burned wooden farm signs to email signatures. She struck a balance in the final vector design, and designed an illustrative logo that can be seamlessly used for signage, merchandise, stickers, and use across various digital platforms.